We value the trust You (defined below) place in Us (defined below). That’s why We (defined below) insist upon the highest standards for secure transactions and customer information privacy. Please read the following statement to learn about Our (defined below) information gathering and dissemination practices.

The Department of AYUSH, MP is committed to respecting the privacy of every person who shares information with it or whose information it receives. Your (defined below) privacy is important to Us (defined below) and We (defined below) strive to take care and protect the information We (defined below) receive from You (defined below) to the best of Our (defined below) ability.

This Privacy Policy (“Privacy Policy”) applies to the collection, receipt, storage, usage, processing, disclosure, transfer and protection (“Utilization”) of your Personal Information (defined below) when You use the AYUSH application available for download at Google Play Store.

The terms ‘You’ or ‘Your’ refer to you as the user (registered or unregistered) of the AYUSH Application or Services and the terms ‘We’, ‘Us” and ‘Our’ refer to The Department of AYUSH, MP.


You acknowledge that this Privacy Policy is a part of the Terms of Use of the Application and the other Services, by accessing the Application or by otherwise providing Us Your Personal Information Yourself or through a Primary User or by making use of the Services provided by the Application, You unconditionally signify Your (i) assent to the Privacy Policy, and (ii) consent to the Utilization of your Personal Information in accordance with the provisions of this Privacy Policy.

You acknowledge that You are providing Your Personal Information out of Your free will. If You use the Services on behalf of someone else (including but not limited to, Your child – minor or major or as a legal representative of an individual with mental illness) or an entity (such as Your employer), You represent that You are authorized by such individual or entity to (i) accept this Privacy Policy on such individual’s or entity’s behalf, and (ii) consent on behalf of such individual or entity to Our collection, use and disclosure of such individual’s or entity’s Personal Information as described in this Privacy Policy. Further, You hereby acknowledge that the Utilization of Your Personal Information by The Department of AYUSH is necessary for the purposes identified hereunder. You hereby consent that the Utilization of any Personal Information in accordance with the provisions of this Privacy Policy shall not cause any wrongful loss to You.

YOU HAVE THE OPTION NOT TO PROVIDE US THE PERSONAL INFORMATION SOUGHT TO BE COLLECTED. YOU WILL ALSO HAVE AN OPTION TO WITHDRAW YOUR CONSENT AT ANY POINT, PROVIDED SUCH WITHDRAWAL OF THE CONSENT IS INTIMATED TO US IN WRITING. If You do not provide Us Your Personal Information or if You withdraw the consent to provide Us Your Personal Information at any point in time, We shall have the option not to fulfill the purposes for which the said Personal Information was sought and We may restrict You from using the Application or Services. Our Application is not directed at children and We do not knowingly collect any Personal Information from children.


We reserve the right to update (change, modify, add and/or delete) this Privacy Policy from time to time at our sole discretion. If You do not agree to the amendments, please do not use the Application or Services any further.


In order to provide Services to You we might require You to voluntarily provide Us certain information that personally identifies You or Secondary Users related to You. You hereby consent to the collection of such information by The Department of AYUSH. The information that We may collect from You, about You or Secondary Users related to You, may include but are not limited to, the following:

  1. Patient/Caregiver/Doctor/Health Care Professional Name,
  2. Birth date/age,
  3. Blood group,
  4. Gender,
  5. Address (including country and pin/postal code),
  6. Location information, including Your GPS location,
  7. Phone number/mobile number,
  8. Email address,
  9. Physical, physiological and mental health condition, provided by You and/or Your Healthcare Service provider or accessible from Your medical records,
  10. Personal medical records and history
  11. Valid financial information at time of purchase of product/Services and/or online payment,
  12. Application Login ID and password,
  13. User details as provided at the time of registration or thereafter,
  14. Records of interaction with The Department of AYUSH representatives
  15. Your usage details such as time, frequency, duration and pattern of use and the features used
  16. Master and transaction data and other data stored in Your user account,
  17. Internet Protocol address, browser type, browser language, referring URL, files accessed, errors generated, time zone, operating system and other visitor details collected in Our log files, the pages of our Application that You visit, the time and date of Your visit, the time spent on those pages and other statistics ("Log Data"),
  18. User’s tracking Information such as, but not limited to the device ID, Google Advertising ID and Android ID,

(Collectively referred to as “Personal Information”).


The methods by which We collect Your Personal Information include but are not limited to the following:

  • When You register on Our Application
  • When You provide Your Personal Information to Us,
  • During the course of Services provided to You by Us,
  • When You use the features on Our Application,
  • Through Your device, once You have granted permissions to Our Application (discussed below),
  • Through HSP pursuant to consultation on the Website or the Application,
  • By the use of cookies (also discussed below),
  • We collect information that Your browser/app sends whenever You visit Our Application, such as, the Log Data. This information is kept completely secure.


  • To provide effective Services;
  • To debug customer support related issues;
  • To operate and improve the Application;
  • To contact You via phone, SMS, email or third-party communication services such as Whatsapp, etc. for appointments, technical issues, payment reminders, obtaining feedback and other security announcements;
  • To send promotional and marketing emails from Us or any of Our channel partners via SMS, email or third-party communication services such as WhatsApp, Facebook etc.
  • To advertise products and Services of The Department of AYUSH and third parties
  • To transfer information about You, if We are acquired by or merged with another company;
  • To share with Our business partners for provision of specific services You have ordered so as to enable them to provide effective Services to You;
  • To administer or otherwise carry out Our obligations in relation to any Agreement You have with Us;
  • To build Your profile on the Application;
  • To respond to subpoenas, court orders, or legal process, or to establish or exercise Our legal rights or defend against legal claims;
  • To investigate, prevent, or take action regarding illegal activities, suspected fraud,violations of Our Terms of Use, breach of Our agreement with You or as otherwise required by law;


You hereby consent and authorize Us to publish feedback obtained by You on Our Application.

User’s financial information are transacted upon secure sites of approved payment gateways which are digitally under encryption, thereby providing the highest possible degree of care as per current technology. However, User is advised to exercise discretion while saving the payment details.

You acknowledge that The Department of AYUSH may be obligated to by law to disclose or transfer your Personal Information with Courts and Government agencies in certain instances such as for verification of identity, or for prevention, detection, investigation, prosecution, and punishment for offences, or in compliance with laws such as intimation of diagnosis of an epidemic disease. You hereby consent to disclosure or transfer of Your Personal Information in these instances.

Notwithstanding the above, We are not responsible for the confidentiality, security or distribution of Your Personal Information by third-parties outside the scope of Our Agreement with such third-parties. Further, We shall not be responsible for any breach of security or for any actions of any third-parties or events that are beyond the reasonable control of Us including but not limited to, acts of government, computer hacking, unauthorized access to computer data and storage device, computer crashes, breach of security and encryption, poor quality of Internet service or telephone service of the User etc.


Once You download and install Our Application, You may be prompted to grant certain permissions to allow the Application to perform certain actions on Your device. These actions include permission to:

  • read/write/modify/delete data in relation to the Application on Your device’s storage;
  • view/access information relating to networks/access networks, including permission to send and receive data through such networks/access networks;
  • determine Your approximate location from sources like, but not limited to, mobile towers and connected Wi-Fi networks;
  • determine Your exact location from sources such as, but not limited to, GPS;
  • view/access device information, including but not limited to the model number, IMEI number, operating system information and phone number of Your device;
  • access device information including device identification number required to send notification/push notifications.


Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to You on the Application.

We may store temporary or permanent ‘cookies’ on Your computer/device to store certain data (that is not Sensitive Personal Data or Information). You can erase or choose to block these cookies from Your computer. You can configure Your computer’s browser to alert You when We attempt to send You a cookie with an option to accept or refuse the cookie. If You have turned cookies off, You may be prevented from using certain features of the Website or Application.

We do not control the use of Cookies by third parties.


The security of Your Personal Information is important to Us. We have adopted reasonable security practices and procedures including role-based access, secure communication, password protection, encryption, etc. to ensure that the Personal Information collected is secure. You agree that such measures are secured and adequate. We restrict access to Your Personal Information to Our and Our affiliates’ employees, agents, third party service providers, partners, and agencies who need to know such Personal Information in relation to the Purposes as specified above in this Policy, provided that such entities agree to abide by this Privacy Policy.

While We will endeavor to take all reasonable and appropriate steps to keep secure any information which We hold about You and prevent unauthorized access, You acknowledge that the internet is not 100% secure and that We cannot guarantee absolute security of Your Personal Information. Further, if You are Secondary User, You hereby acknowledge and agree that Your Personal Information may be freely accessible by the Primary User and other Secondary Users and that The Department of AYUSH will not be able to restrict, control or monitor access by Primary User or other Secondary Users to your Personal Information. We will not be liable in any way in relation to any breach of security or unintended loss or disclosure of information caused in relation to Your Personal Information


The Department of AYUSH may keep records of communications, including phone calls received and made for making enquiries, orders, feedback or other purposes for rendering services effectively and efficiently. The Department of AYUSH will be the exclusive owner of such data and records. However, all records are regarded as confidential. Therefore, will not be divulged to any third party, unless required by law.

The Department of AYUSH shall store Your Personal Information at least for a period of three years from the last date of use of the Services or Application or for such period as may be required by law.